We could see the underlying thought process and value of each approach and so decided to test it to see what users could actually process and remember. One of the reasons we like the 5-second test as a means of understanding our information design success is because our human memories filter/process as they store, so things that are hard to remember are probably poorly structured.
Think of your product as a personal trainer for each of the people using it. Ideally, every person gets a personalized experience that meets them where they are, and then stretches them to achieve things they didn’t think were possible. So what does this look like in practice?