Now, if an event is unknown and we’re in the uncharted space of the map then there is nothing we can really plan for. Our only option is to try something and see what happens. This is the world of JDI or just do it. It is a leap into the unknown and an approach of do and then check what happened is required. However, as we understand more about the space, our previous experience and practices grow in this area. So, whilst our first pass through the OODA loop means we just do and check, further loops allow us to start to plan, then do, check the result and act to update our practices. This is PDCA. As our experience, practices and even measurements grow then our decision process itself refines. We can concretely define the event, we can provide expected measurements, we can analyze against thi…