Can Creativity Be Taught?
Chris Do

Hi Chris,

I stumbled upon “Futur” this morning when I youtubed search “art direction”. And for the last seven hours straight, I’ve been inspired and empowered by your well of wisdom and perspectives about design and in a way, life. I felt like I found a mentor in you. A mentor I never knew I was looking for. I didn’t expect to benefit so much from a simple search!

I’m a recent college undergraduate with a B.S. degree in Psychology from the University of Florida. Up until last month, I was certain I wanted to be a doctor. Up until last month, I thought being creative was just a hobby for me. Now, I’m doing everything I can to learn about the design industry and the technical skills involved to get my foot in the door.

This morning, a wave of anxiety washed over me. There was so much I didn’t know and even if I was creative, this industry was completely uncharted territory for me. I don’t know how much of the territory there is to cover and worst yet, I don’t know how much I’ve covered already. Frankly speaking, I knew little to nothing. I know the next step is to curate my portfolio and build up my craft. Even knowing that, the anxiety was still there. Maybe I was focusing my energy in the wrong direction or investing in too many things at once. Essentially, I think what I needed was to know more about this career path I’m trying to mold myself into. What exactly is it? What am I good at? How can I contribute? I needed to find a mentor, a model for me to measure up to.

So when I stumbled onto Futur and watched your videos, everything became tremendously more clear to me. Videos led to more videos, which led me to where I examined and awed at all of the project productions… I was truly invigorated. This is what art direction is. If that made any sense at all.

Basically — you’ve just gained a new mentee. I’m not expecting you to reply, but I will send you updates on my progress to hold myself responsible.

Thank you for sharing your expertise, and giving hope to this 23 year old.


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