Top 3 Reasons You Need a Copywriter
Since you’re the expert in your business, your product and/or your service, it would make sense to write your website or marketing content, right? Well, technically, yes, but also, no. You are the expert in what you do, but are you an expert in writing?
Copywriters have writing skills that go beyond the ordinary. There’s a big difference between being able to write in grammatically correct sentences and writing in a way that converts visitors into customers. Copywriters have crafted content for dozens of businesses like yours, and they’ve picked up tricks and techniques that can boost your business.
Copywriters aren’t just writers — they’re artists who paint with words.
The best copywriters offer a high ROI, and the content they craft can be the difference between success and failure. So, here are the three top reasons why you should avoid writing your website content and hire a copywriter instead.
№1: Do you have the time to craft content that converts?
Creating website and marketing copy that results in sales takes time. Lots of time, if you want to get it right. Especially if you struggle to put into words what you want to say about your product or service. Quickly written copy scribbled on the back of a napkin during lunch isn’t going to cut it, I’m afraid. You’re in business because you have a great product or service that you’re good at. That’s your job, and that’s to what you should be dedicating your time. If you take a week or two out to focus on writing your web or marketing content, how’s that going to affect your business? Is it a cost-effective way of spending your time? Or is it something that you would be better off delegating to a copywriter so that you can focus on what you do best — running your business?
№2 Do you fully understand the principles of SEO and user-optimized web copy?
Writing web copy is not like writing a letter or an essay — or any other kind of writing you’ve ever done. Web copy needs optimizing for search engines — so your business ranks up on the search engines — and for end users — so that they become customers. Balancing these two aspects is both an art and a science. It’s something copywriters dedicate time to learning, so they know how to get it right. If you don’t have those skills, then you’re going to struggle.
Copywriters know that copy that converts visitors into customers has to be concise. It has to excite them. It has to give them a solution to the problem they came to your website looking to solve. It has to explain, quickly and creatively, why your product or service is the one they should choose.
Copywriters also know that search engines are not like humans. Search engine bots crawl your site looking for keywords and clues to what your site concerns. They look for the right balance of keywords, and the algorithms they use are constantly changing. Copywriters keep up to date with the changes, so they know how to create content that helps Google see your site as valuable. Can you honestly say that you understand these principles as well?
№3 Do you know how to guide your website visitors on a journey to becoming a customer?
Every website is a journey for the person who clicked a link and ended up on the site. The content on the site is what guides the tour, and if you don’t get it right, then you lose the lead. Having the right content in the right place on the right page is what makes the journey successful. Potential customers need essential information about your product or service, about you, your business, and what they need to do to make a purchase. There has to be logic, and it has to be as simple as possible.
Copywriters who specialize in web copy have tried and tested strategies to make the journey successful. They know exactly what to write to convince visitors to take action, guiding them step by step towards the sale. They know how to write headlines and calls to action that get results. Taking visitors on a journey isn’t the same as persuasive writing. There are similarities, but there are also crucial differences. Differences copywriters make their living using.
But What About the Cost?
Yes, copywriters cost money. Most services that boost your sales revenue do. Yes, you could write that content yourself. Many businesses do just that. The question is, can you afford not to hire a copywriter? Are you prepared to let your competitors get ahead when they hire a copywriter and leave your business behind in the dust? The choice is yours, of course.
Most copywriters charge fees that reflect the quality of their copy. They’re not trying to exploit you. They love to write, and they’re experts at it. Sure, you’ll find low-priced copywriters on job sites like Upwork and People Per Hour, but the question you have to ask is, “why are the prices so low?” With copywriting, as with most things in life, you get what you pay for.
There are, of course, more than three reasons why you should hire a copywriter for your website copy, but I’ve given you the top three rather than bog you down in detail. You’ll find more articles like this one on my website. I’m also happy to answer any questions you might have, so please get in touch.