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Aug 13, 2018

Don’t be a TRGT

By Dylan Wilson, Associate Art Director To celebrate the opening of their new storefront on the Lower East Side, Target and their production partner, David Stark, created fake storefront facades mirroring the street as it was in the 70s. Included was an “homage” to famed NYC dive bar/music venue CBGB…

Music

3 min read

Don’t be a TRGT
Don’t be a TRGT
Music

3 min read


Aug 13, 2018

Dory Butcher: Lessons Learned During My Agency Internship

By Dory Butcher, Account Management Intern This may sound obvious, but internships are an extremely important educational experience for undergraduate students. Whether it’s to appeal to prospective employers, or merely discover what it is you want to do with your life, the typical classroom setting is no longer enough. While…

Internships

3 min read

Dory Butcher: Lessons Learned During My Agency Internship
Dory Butcher: Lessons Learned During My Agency Internship
Internships

3 min read


Aug 13, 2018

3 Reasons to Add a Small Agency to Your Short List

By Brittany Kee, Account Manager Businesses of all sizes can find the perfect fit in a small agency partner. …

Marketing

2 min read

3 Reasons to Add a Small Agency to Your Short List
3 Reasons to Add a Small Agency to Your Short List
Marketing

2 min read


Aug 13, 2018

AI: Bane or Boost for Marketers?

By Cam Brown, President Morning enewsletters, TV, talk shows — interact in any setting and it is likely there is a conversation going on about artificial intelligence. AI. The next big thing. Some say it will be the greatest invention since sliced bread. …

Messaging

3 min read

AI: Bane or Boost for Marketers?
AI: Bane or Boost for Marketers?
Messaging

3 min read


Aug 13, 2018

Creatives = Risk Takers

Cam Brown, CEO Sometimes, creatives get a bad rap. There’s this conventional wisdom that they are difficult or have fragile egos. They are called prima donnas, although rarely to their faces. They are lumped together as a “type” as in, “oh, you know, he’s a creative type”. Of course, these…

Design

4 min read

Creatives = Risk Takers
Creatives = Risk Takers
Design

4 min read


Aug 6, 2018

Top 16 Reasons to Work at a Small Agency

Cam Brown, President King Fish launched in 2001. Intentionally, the goal was to stay small and manageable — for the sake of clients and employees. After 16 years, it’s clear we were correct to build a marketing agency that met the criteria we set for ourselves. From within, our team believes there are key advantages to working at firms of our size. Here’s why. Originally published at kingfishmedia.com.

Marketing

1 min read

Top 16 Reasons to Work at a Small Agency
Top 16 Reasons to Work at a Small Agency
Marketing

1 min read


Aug 6, 2018

We Are Financial Services Disruptors

Cam Brown, President I read an article recently that really resonated with me, “Are Employers the Latest Financial Services Disruptors?” about how business owners and managers are focusing on financial wellness benefits for their employees. …

Money

3 min read

We Are Financial Services Disruptors
We Are Financial Services Disruptors
Money

3 min read


Aug 6, 2018

Can an Agency Save a Brand From Itself? Yes, If We Follow Our Own Counsel

Cam Brown, President In recent weeks, two major financial services companies have made headlines with how badly they handled major screw-ups. Wells Fargo, whose sales scandal started a year ago, recently reported that the results of its expanded third-party review of its retail sales practices show the number of potentially…

Public Relations

3 min read

Can an Agency Save a Brand From Itself? Yes, If We Follow Our Own Counsel
Can an Agency Save a Brand From Itself? Yes, If We Follow Our Own Counsel
Public Relations

3 min read


Aug 6, 2018

Natural Disasters: Where is the Line?

Cam Brown, President In recent weeks we have experienced Hurricanes Harvey and Irma, an earthquake in Mexico and deadly storms and flooding in India and West Africa. …

Social Media

2 min read

Natural Disasters: Where is the Line?
Natural Disasters: Where is the Line?
Social Media

2 min read


Aug 6, 2018

Marketing Decision Making Requires End-Goal Focused Metrics

Sue Twombly, VP Strategy & Client Services You’re confident that all the elements of your marketing campaign are aligned: the target audience, the branded message, a compelling offer, the engaging creative, and the right multi-channel outreach plan. Now that the campaign is in market, you are waiting anxiously for the…

Marketing

4 min read

Marketing Decision Making Requires End-Goal Focused Metrics
Marketing Decision Making Requires End-Goal Focused Metrics
Marketing

4 min read

King Fish

King Fish

Perspectives and Thoughts from the KF team. Kingfishmedia.com

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