High Fidelity = Future

High Fidelity = Future.

Social Media

In 2012 I had been watching the growth of social media, but the shrinking personal interaction I have had with “real” people in my life. It seems that the quiet desire that builds up within each of us to visit an old friend, or call Mom — is quickly curbed by a glance and comment on their social posts.

Is there value in this interaction? Absolutely. Does it create the bond strong enough to last through crisis and pain? Maybe. Does it ultimately help us achieve our ultimate goals of connection? No.

Let me explain.

Whether you are a struggling artist, Father, or high school student — we all desire connection to achieve our goals. The artist needs fans to buy their music, the Father needs to give and receive love from children and family, and the high school students seeks connection to get through the pressures of the day. We all need it!

Now fast forward to March 2015.

How many twitter followers do you have? How many do you know? What happened to Murda Mases instagram account? Gone. What about the mother who invited her child’s school friends on Facebook to his party — and nobody showed up? It looks like a shift is occurring to test the market of social media integrity. This can only be a good thing.

Innovation is a wonderful thing.

Is this a problem? Only if we can’t find a way to reconnect the physical with the digital.

There is a concept in designing construction renderings. These days, the digital rendering can almost be the spitting image of the final design. This is called a “high fidelity” rendering.

The same concept can be applied to an online presence.

Nature will always move us towards an equilibrium and for the first 10 years as social was introduced, we went overboard with a low fidelity version of our online presence. Remember chatrooms? We used to be so excited about speaking with a random individual and feeling emotions to match that excitement.

Now — if you see an online profile that looks remotely “fake”, you quickly turn it away as a waste of time. Now we expect reality. We always have. At the time, that was the best that the internet had to offer. Now there’s reality tv, reality twitter, reality facebook. Let me into your real life — or you don’t exist. An online presence requires authenticity.

So as social has evolved, so has our expectations. So what is the high fidelity solution on social networking? We think there is one in the works. But for now, is it facebook? twitter? Instagram?

Or will we continue to move the definition of quality to match the existing social networking options?