I use near years as an arbitrary check-point to reconcile thoughts, notes, and ideas gathered over the last year, and the year before that. Reflecting at and adding from the notes a year before, hopefully, makes sure that good ideas go forward, and short-term noise is easy to spot & drop.
I feel these changes will have a significant impact on designers, product managers, and people working in tech. These trends are intertwined, it’s hard to decipher which one comes first.
Of course, I could be wrong. There’s a ton of bias including groupthink, and recency bias — so take…
Millions of customers from over 120 countries use Headout every month to book experiences like guided tours, attractions, and activities.
We have over 5,000 listed products; each may have several partners fulfilling the experience. For these products, we generate more than 5,000 types of tickets on our platform.
This is how most of these tickets looked like:
Headout sells experiences (e.g., tours, attractions, events, live shows) across the world. Millions of customers find & book experiences with us using our websites and apps (products). I recently joined the Headout team to solve design & product problems.
We found ourselves amid countless requests for “small design changes” that need attention “asap”. Years of such small design changes done asap had resulted in a fragmented, hard to manage design. There was clear design debt, and we couldn’t keep defaulting on it.
The products support eight languages, and all products evolved with their unique design — from interactions, features to…
Payment Links, launched in 2016, achieved the product-market fit for Instamojo. Lakhs of MSMEs use Payment Links to collect payments every day.
Our products are self-explanatory; we spend no money on activating a customer. 80% of our customers adopt our DIY products within 55 minutes of Signing up.
Payment links & buttons are on the customer’s website; before the competition picks up the phone to call.
Customers always want more. We love that about our customers — they expect Instamojo to get better. Speaking to them we learned that Payment Links are good but “it could be better”. ❤️
“It takes too long for the money to reach my account.”
Businesses use Instamojo to receive a payment. It takes up to 3 working days for the money to hit their bank account (payout). Settlement cycles are an industry standard (T+3 settlement cycle).
This delay is not a problem for a business with sound financial management and a steady cash flow, for a small business, cash can dry up fast. The problem hits hard when:
In August this year (2018), we launched Instamojo’s new brand (along with a new line of products). As a part of the rebranding, we redesigned our products across the web and mobile platforms.
There were many questions to answer, like:
We had 45 days to get everything…
In the past, a simple computer would need an entire room. Today, you can wear 100 times that power on your wrist. Thanks to technology and the disruption it brings, computers have evolved from enterprise undertakings to consumer products.
Back in 2012, when Instamojo started, online payments & ecommerce infrastructure were still enterprise services/departments. They were beyond the financial and technical reach of micro, small, and medium-sized businesses.
If you wanted to get an online payment gateway, you’d need to negotiate with the banks & gateways. You’ll need a team of engineers to integrate with terrible APIs. None of them…