Complexity management and how it can build a successful business

Becoming the ‘success story’

Fashion chain Zara has done more than survive; it has thrived. Since its founding in 1975 in Spain, it has become a roaring success with now more than 10,000 stores worldwide and ranked 25th on global brand consultancy Interbrand’s list of ‘best global brands’.

Managing the ‘complex’

Consider a natural ecosystem such as the Amazon rainforest. We know that experts might be able to explain what caused the things that happened within it once they’ve occurred, but no expert could predict the impact of an event on all parts of the rainforest in advance. It has so many moving parts, animals large and small, plants, weather, terrains, and water that interact with each other. A rainforest is just too complex.

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