“Healthcare has been the last major industry that hasn’t been touched by technology in terms of productivity and consumer adoption in the way so many other industries have” — John Sculley

Compared to the multitude of ways we use digital technology to book hotels and airline seats, or manage our bank accounts, the way we access healthcare services feels stuck in the past, and fails to take advantage of the resources that exist in us, as patients, and the powerful technology we carry around in our bags and pockets.

But things are changing. The regulatory bodies (and, in particular, the…


If we think about colour as an ingredient to the product design recipe, it is incredibly impactful and powerful but is often underexploited and more than likely considered too late in any development programme to have any meaningful impact.

Here we consider how to harness and recognise the power of colour…

Colour is hugely emotive. We all express our opinion of colours with subjectivity and loaded emotion. We use words like ‘love’ and ‘hate’ to talk about colour. So why — in a field as emotionally driven and linked to human feelings as closely as medical product design is —…


Here at KD, we know how important it is to integrate Human Factors thinking at the very start of the design process, but its use also extends to industries such as rail, oil and gas, as well as in manufacturing.

In this article, we share takeouts from an interview between Laura McDowall (Human Factors Consultant at KD) and Maddy White from The Manufacturer, on the benefits that Human Factors - commonly referred to as ergonomics - can bring to business and manufacturing, with a particular spotlight on safety and enhancing productivity.

“We specialise in the way humans interact with products…


All around us but largely invisible, batteries become more ubiquitous every year. Yet with their impact on the environment and the users they serve steadily growing, there has never been a better time to consider whether batteries are the right solution for your next product.

Every year, 1.2 million tons of batteries enter the European Union. These batteries not only have a potentially huge environmental impact but, by requiring perpetual charging or replacement, can also be a burden to the very users they are intended to serve. …


Life Cycle Assessment (LCA) is a technique used to measure environmental impacts of all sorts of products, including foodstuffs, electrical devices, building components and packaging materials. It works by effectively creating a catalogue of everything that goes into — and comes out of — the system to make a product. This cataloguing applies across the entire product ‘life-cycle’, often described as from cradle to grave, which means every stage from extraction of raw materials, through manufacturing, transport, retail, consumer use, and eventual recycling or disposal. …


With around 8 million tonnes of plastic leaking into the oceans globally, concern over plastic products and packaging is no longer coming from a niche customer segment — retailers and brands are under pressure to act. The public outcry over ocean plastics has been unheralded, with many commentators citing the effect of David Attenborough’s Blue Planet II for visibly demonstrating the scale, impact and ugliness of the issue. Here is a pervasive, visible problem which connects directly with consumers each time they do their grocery shopping.

But plastics production is set to double in the next 20 years, and quadruple…


Plastic is an incredible material that has catalysed progress in every facet of life it has touched, but it’s clear that we have an unhealthy addiction to it which we need to conquer. Looking around supermarkets there are countless examples where plastic is being used irresponsibly. The shrink wrapping of coconuts was the latest example to galvanize a wave of push back from consumers here in Bristol, showing that there is a real demand from consumers for an end to the linear flow of single use plastics. The UK government’s announcement of a consultation on a deposit return scheme (DRS)…


Towards a plastic(less) planet

Sustainability is an overwhelming challenge and it can be tough to know where to start.

We’ve created three different types of challenge areas that focus on exploring the opportunity. They bring clarity at the front end of innovation and enable progression towards a market ready solution. We use Design Thinking Sprints that enable the challenge to be broken down into practical and manageable steps, to enable agility and speed.

Three types of challenges to discover, define and frame what’s possible

1. RETHINK

Alternative materials: How might we consider alternatives to plastic, whilst still delivering a compelling…


The way we interact with technology has evolved hugely over the last 10 years. Touch screens have become the standard for interacting with mobile devices. But what will be the next interface technology to change the way we live our lives?

As with other Artificial Intelligence technologies, voice interfaces have been in development for a long time. Starting life as a curiosity within research groups they have grown into a technology that most people carry around with them in their pockets. With huge investment from technology giants they have become more effective and as a result users are increasingly accepting…


Back in May, at Google’s annual I/O conference, Sundar Pichai revealed Google’s new AI voice assistant, Duplex. Pichai played an audio recording of a salon appointment being made. On one end of the phone was the salon manager, and on the other end was Duplex, conversing just like a human would, including ‘ums’ and ‘ahs’ in all the right places for slick, if not slightly uncanny effect. The booking was made successfully, and a notification sent to the customers phone. A mind-blowing demonstration.

Pichai framed the demo as a time-saver, outlining a few examples of the kinds of repetitive daily…

Kinneir Dufort

We focus on designing a better world; creating value through tomorrow’s products and experiences.

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