The goal of managers isn’t to make decisions anymore, but it is to assure that everyone on the team is working towards the same goal, and that everyone is fully informed of the costs, benefits, and tradeoffs of any particular strategic choice. When the organizational structure supports rather than undermines the collaborative efforts of skilled information workers, those same workers are supportive of their siblings in arms. The coders want the designers to design, because they trust the designers. The designers want the coders to code for the same reason. The last thing either wants is to step across into the other’s world.
Should Designers Code???
Alan Cooper
31115

This. And yet so many at the upper echelons want both to straddle both worlds like putting one leg on one boat and one on the other. Then they all drown. Beh.

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