“We can’t build that. It’s technically impossible.” Translated into English, it means, “I would have to write original code rather than using something pre-written, and it means all of the risk, danger, time, and cost would be on my head. There’s no way I’m going to take that bullet for some unproven ‘user need’.”
Should Designers Code??
Alan Cooper
41013

This. This. I know this so fiercely working with an older developer at my last startup. He’d say it often and our CEO would be ripshit. But the product wasn’t really viable, and it was ‘impossible’ to take the bullet for some unproven ‘user need’. Spot on, friend.

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