Kiran DhillonThe six steps marketers need to crush their conversion rate optimization targetsPersonalization in marketing is rapidly changing. If marketers want to optimize their conversion rates, they need to start putting the…Aug 14, 20171Aug 14, 20171
Kiran DhillonFor digital platforms, integrations are like data — let’s shift the discussion from quantity to…It’s often said that the quality of conversation is the best indicator of subject matter understanding. The more superficial, the less true…Aug 8, 2017Aug 8, 2017
Kiran DhillonPersonalize the customer experience and capture prospects in purchasing modeWays to personalize the customer experience are expanding beyond the homepage and the mobile app. Artificial intelligence and chatbots will…Jul 31, 2017Jul 31, 2017
Kiran DhillonVIDEO: The power of the data management platformGetting to know your customers is the most important thing you can do in business. Learning about their interests, their motivations and…Jul 18, 2017Jul 18, 2017
Kiran DhillonThe power of a personalized video strategyThe sky’s the limit for turning video into healthy revenues if publishers can take a personalized approach.Jul 10, 2017Jul 10, 2017
Kiran DhillonCan you boost customer loyalty with real-time personalization?Marketers need to forget everything they think they already know about personalization and start to deliver real-time cross-device…Jun 20, 2017Jun 20, 2017
Kiran DhillonYour MVP customers deserve VIP experiencesUncovering the most valuable audience segments has been a priority (and a challenge) for global brands for decades. It’s no secret that…Jun 13, 2017Jun 13, 2017
Kiran DhillonBe more than just another marketer.Personalizing the CX isn’t just guesswork. Personalization takes data about the user and analyzes it to paint a picture of customers’ likes…Jun 6, 2017Jun 6, 2017
Kiran DhillonRevolutionize the eCommerce CX with website and app personalizationOnline competition between brands becomes more fierce every day and this battle for brand loyalty will just continue to gather momentum…May 30, 2017May 30, 2017
Kiran DhillonWhy eCommerce personalization relies on marketers getting to grips with a customer data platformPersonalization is one of the hottest trends in eCommerce, because if it’s done well, it works. Nearly 8 in 10 customers say personally…May 22, 2017May 22, 2017
