Facebook has become one of the most important thing in a person’s life. it keeps you connected with your friends and family. The recent announcement of Chatbot API from Facebook was crazy and currently is the most hyped thing in mobile and web industry, as a growing number of leading social messaging platforms introduced bot development capabilities.
Recently, I tried my hands on Techcrunch’s Messenger bot and the experience was flawless. It felt like I was chatting with the coolest tech geek. So, I thought why can’t we deep link all the apps inside Messenger. There are so many apps doing so many things, mostly the same things. We switch back and forth, but Messenger is the starting point and the final destination to make things happen. What if we could take care of everything within the Messenger itself? simple widgets like booking flights, calling an uber, ordering food, splitting bills, whatever you can think of you do with friends. Why don’t have a common connecting ground where each app could be activated inside messenger by giving a trigger (like in the image below ‘Amazon Wishlist” is a trigger which opens my saved Amazon products)
It is said that the human tendency to type or chat has evolved over the years. Cell owners between the age of 18 and 24 exchange an average of 109.5 messages in a normal day — that works out to more than 3,200 texts per month and the typing speed of an average person is about 44 wpm. The bottom line being that we’re fuc*king fast at chatting. So, now I can find my Amazon wishlist even faster by mere typing then opening up an app and searching for my Wishlist, copying the URL and pasting it back into the Messenger.
Users shall be able to save 3 hours every week with deep links, to do what they want within the Messenger without even having to switch to different apps. Cost to search, switch to other app, tap unnecessary buttons before doing what they actually wanted to do and come back to the Messenger takes up your 3 fu*cking mins. On an average, 3 users switch between apps in the session of 9 min, the frequency is 3/week, which totals up to 27 mins/week, which is equal to 14 hours/year.
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Kiran Shivlingkar an Interaction designer @Bookmyshow, Previously UI Design Lead at Ajency.in Goa.
