Behavioral audience segment
Describing Personas
Indi Young

I like this term. I’ve also been drafting User Intentions instead of (or in correlation to) Personas, to highlight the goals the user wants to achieve when approaching our product. This works well for services that are particularly context-dependent.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.