Case Study 4 : Assignment 1 Target Group Identification

Vedantu provides personalized learning platform to connect teachers and students.

Geographical Segmentation:

· Tier I, Tier II Cities

· Students of working parents

Demographic Segmentation:

· Students from 6th to 12th Standard

· Students from the Family background of Medium & High level income group

Psychographic Segmentation:

· Students — Taking personal tuitions at home

· Introvert students

· Students using Youtube, Webinars, Google Hangouts as learning platform

Behavioral Segmentation:

· Students who change their Coaching class Frequently

· Students Required one on one attention

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