In 2018 there is definitely no more space for “Post and Pray” recruitment strategy. As they say, data is the new gold and it’s mandatory to use it while choosing the jobs ads distribution channels. But it’s very time-consuming (and sometimes not possible at all) to do it manually, so here come so-called programmatic job advertising solutions.
Generally, programmatic recruitment is the use of technology instead of people for buying, placing, and optimizing job ads. Basically, programmatic recruitment makes sure your job ad is seen by the right candidates on the right sites at the right time. And it does this through the use of big data, targeted job ads, real-time bidding, and campaign optimization [found here].
More and more companies are entering this field, so I decide to compile a list of all solutions I could find. If I missed something — please add to comments.
Appcast uses predictive analytics, real-time data, and programmatic bidding to maximize your recruitment results for better cost, volume, and quality.
Perengo is a programmatic recruitment platform. Companies use the Perengo DSP (Demand Side Platform) to solve their recruitment challenges at scale. The platform provides tools for operational recruitment automation and strategic business intelligence.
Talentads specializes in Programmatic Job Advertising, which is a data-centric recruitment advertising process, utilizing machine-to-machine communication to purchase online job ads in real-time, based on preset rules and advanced targeting to reach the ideal candidates on a pay-per-click basis.
Joveo is the first truly programmatic recruitment advertising platform which is simple, transparent and easy to use. Harnessing machine learning, the platform connects our clients with the right candidates for the right roles, faster and more efficiently than ever before.
JobAdX brings the one of most advanced digital advertising technology to recruitment. Its goal is to empower employers to advertise jobs dynamically using the power of RTB (Real Time Bidding) and native advertising.
PandoLogic’s programmatic recruitment advertising platform connects employers and job seekers in the most efficient manner possible on the largest recruitment ad network in North America.
Recruitics is the leading recruitment marketing analytics and advertising platform that makes it easy for employers, staffing companies, recruitment agencies and job boards to understand and optimize their job advertising strategies by leveraging real-time data and programmatic technology.
OnRecruit helps customers understand what channels, content, touch-points etc. attribute to real recruitment success by tracking the entire candidate journey (end-to-end, cross-device and cross-channel). This helps customers reverse engineer their business and recruiting goals into an actionable recruitment marketing strategy. You can also automate any type of marketing/workflow based on all the events tracked with OnRecruit’s DMP (Data Management Platform). One of the things that can be automated is job advertising (in search engines, ad exchanges and job boards) which helps customers attract the right amount of candidates to the right jobs.
Wonderkind is a programmatic job advertising platform that helps corporates and staffing agencies to create and execute the perfect recruitment marketing campaign. By leveraging artificial intelligence it reaches top talent with smart job ads, on the media channels they actually love to use.
ClickIQ plugs recruiters into the UK’s largest network of pay-per-click recruitment media. Its award-winning AI-powered technology, automated campaign management and intelligent analytics dashboard optimise job advertising performance to place the job ad on the right media, at the right time, at the lowest cost per click, ensuring there is no wasted spend.
You can find many more HR-tech startups here: https://hrstack.improver.io/