Source: Dribbble

Human values and emotions have been always amplified by technology in the past and will continue to do so in the future with an exponential rate of disruptive innovation. The increasingly accelerated advancement of technology is putting our values and vulnerabilities as a society into sharp relief. For this reason, thinking about trust across all forms of digital access and activity levels has become quite imperative and the need of the hour. It is essential to optimize the human-machine trust so that it aligns with our humanity, ethics and fair social contracts.

With the increasing number of digital and physical…


Source: Muzli

What should be the outcome of a design? Is it something so spectacular that will make the product owners awestruck? What exactly do we think is the role of design? Is it to impress, seduce or amaze the CEO, VP or the product managers? Are we approaching design with the right attitude?


We all are aware of the Software development life cycle (SDLC) and the various process involved in it. Once the product development is done it passes through the rigorous cycle of Quality Checks (QCs) to ensure that the product meets all the technical requirements and specifications without any bugs or defects. It includes all the regression tests and several other test cases which makes sure the code is BUG FREE. But, one thing that is mostly let go in this process is to ensure the experience delivered by the product is bug free. …

Kirit Lakhani

Product Designer @ClearTax | Founder @TechByDesign | Creator @UXaudit.io | Ex-Fractal Analytics, Zycus, Care24 | Think Tank | Entrepreneur | Value-Driven Design

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