In today’s marketing industry, it‘s’ more important than ever to have a data-driven approach to marketing. Bold statement, I know. While I will admit that data can cause a company to become possibly a bit too conservative in their approach to marketing — Boring, even — When you know what…

Suicide is one of the leading causes of mortality in the US, creating a significant and urgent public health concern. One suicide occurs every 11 minutes, according to the CDC. The good news is that suicides can be prevented. Suicide and suicide attempts affect families, friends, coworkers, and entire communities…

Search engine optimization — or SEO, for short — is the process of improving the visibility and ranking of your website on search engines like Google and Bing. Good SEO can help you attract more visitors to your site, which can lead to more customers and sales for your business. …

There are four main elements to consider when creating an effective marketing mix — Five, if you’ll take my recommendations that may seem a bit unorthodox to the typical marketer — we’ll get to that later. These elements are product, price, promotion, and place — Desire being the fifth element…

Let’s face it. When entrepreneurs get a wild hair to start a business — we tend to dive in head first. Even if it may not be the most solid — or profitable venture. So how do you start a business that’s most likely to be profitable and sustainable for…

If you’re looking for an edge-of-your-seat, can’t-put-it-down kind of series, then look no further than Maren Alder’s Shadowborn series. The story follows Teylin Walker, a teenage girl who is kidnapped and transported to a hidden island. With its unique approach to delicate topics such as human trafficking, the action, adventure…

For small businesses, the idea of paying a big marketing agency retainer can be daunting. …

You’ve probably heard that “video is the future of marketing” more times than you can count. And it’s true — up to a point. Online video is a powerful marketing tool that can help you reach a wider audience, boost engagement, and improve your bottom line. But it’s not a…

If you are a business owner, you may be considering using a marketing consultant to help take your business to the next level. After all, marketing consultants have Years of experience and they must know what they’re talking about, right? Wrong. In fact, there are several compelling reasons why you…