Before you write that job ad, consider what you need and/or what you need to do to make that person successful.
Do We Need Product Managers?
John Cutler

Key to all job posts. It helps having a job request that clearly states what you need or will need in the near future. Not an academic description of a Product Manager that would fail or be unrealistic within your company.

Is the candidate going to be empowered to get the team and product to where you need to be? Or will they struggle based on cultural or organizational challenges?

How will you as a leader, support your Product Manager to get the job done?