This problem has a lot to do with the ‘Marketing Machine’ that has grown in American capitalism through the last several decades. We are raised to expect perfect, spectacularly wonderful lives (both men and women). It’s evident in ads on TV and in magazines. See the faces of the models, where they have impossibly huge toothy grins, like their head’s about to rip apart. They are insanely happy. The marketers want you to think their products will make you insanely happy too. ‘Ordinary life’ is much more realistic.