Why use Facebook Ads?
Have you been putting off getting your head around Facebook ads?
Here are 10 reasons highlighting why NOW is the time to develop your Facebook Ads knowledge 👇
- Since the algorithm changed in early 2018, I’m willing to bet that you’re not reaching all of your Page fans with your regular posts, never mind new audiences. Often you will reach only around a third of followers with a post... so even if you don’t feel you need to be running a full on ad campaign, you do need to have a strategy to ensure you reach your current fans and new audiences each week to keep your brand front of mind. This doesn’t need to cost a lot of money (in fact done well, this can be cheap), but you do need to put a weekly budget aside.
- Boosting posts is not an effective, ongoing strategy. Yes, boosting posts has its uses, but to get the most out of your Facebook Business Page you need to use boosting to compliment your Ads strategy.
- Facebook ads are very cost effective — if you put an ad in the newspaper or on the radio and it doesn’t work, you’ve still spent that money. If your Facebook ads don’t work, you simply turn them off following testing.
- You can get ninja focused with your targeting through Facebook Ads manager. Think of it as only putting an advertising flyer through the doors of people who are really interested in what you have to offer…. 🤔 clever ey? We’ll talk about this, along with lots of the below in my upcoming Facebook Ads Workshop (27th November, 2018 Barclay’s Eagle Lab, Douglas, Isle of Man)
5. You can create audiences of people who have already shown interest in your brand — website visitors, page followers, email list subscribers etc — which in turn means you can build Facebook ads funnels, i.e. a pipeline of your ideal clients which you can turn on and off as required.
6. You can create lookalike audiences of your Facebook followers, website visitors etc — these people are highly likely to be interested in your brand.
7. If you have a website selling lots of products, Facebook ads can successfully drive sales. You can upload your product catalogue to Ads Manager, then create an ad template which automatically uses images and details from your catalogue for items you’d like to advertise. This will help you reach more shoppers (anywhere!) and complete more sales through retargeting aimed at, for example, people who added to cart but forgot to hit ‘buy’.
8. Facebook is great for Lead Generation. Either using the lead gen form feature in Facebook, or if you prefer, by directing potential leads to a leadpage outside of Facebook, you will increase your leads quickly and cost effectively.
9. The data and insight available in Facebook Ads Manager is incredible — you can get a very in depth understanding of return on ad-spend.
10. Facebook Ads Manager is where you create ads for Instagram too, so if your audience isn’t on Facebook, but is on Instagram you need to know how Ads Manager works.
Finally, don’t forget — there are over 1.2 billion users on Facebook every day. Your customers are on there!
If your interested is piqued, I’d love to welcome you onto my Facebook Ads Workshop taking place on the 27th November at Barclay’s Eagle Lab in Douglas. Find out more here
👋I’m a Facebook Ads Strategist and Social Media Consultant based in the Isle of Man.
I offer a range of services from a Power Hour to full Facebook Ads management and social media strategy development — find out more on my website; https://www.mannsocial.com