Digital Marketing Predictions for 2016
My beloved L2.inc just posted these predictions for 2015. All seem logical and very plausible.
1 Amazon will grow its e-commerce market share.
2 Amazon will introduce its first physical store.
3 Online & offline marketing efforts will become united more than ever before.
4 Apple will grow its luxury market share pushing handbags out of shopping lists further.
5 Korean and other APAC brands will chase western brands out of China.
6 Mobile messaging platforms will become digital marketer’s new best friend.
7Legacy advertising business will crumble.