If you’re waiting for inspiration, you’re screwed

When I decided to start a business, I didn’t set out to spend hours on the phone with the IRS. I didn’t aspire to be my clients’ resident business-fire-fighter at 9pm on a Friday night. And I certainly did not bargain for the way every business failure would make me feel like I had failed as a human being.

I set out to create.

I set out to support women in reaching their goals.

I set out to be joyful and and inspired.

The tedium and the tragedies that came with the territory were unanticipated.

I can’t recall the first time I sat down to write a blog post and realized I had nothing to say. But I do remember thinking that inspiration would come tomorrow.

So I worked on something else.

But the inspiration didn’t come the next day. It didn’t even come the next week or the next month.

Three entire months went by and I had nothing to say.

The women I had set out to support weren’t waiting around for me to help them reach their goals anymore. They were reading other blogs and taking other courses. On the off chance that they actually thought of me during that time, it was probably something along the lines of, do you think she’s still in business?

I was waiting for the fire of inspiration to flood my soul.

They were moving on.

Being patient with the fire of inspiration is sweet and all, but it doesn’t end well.

It’s undependable. If you’re building a business, writing the great American novel or birthing anything original into this world, it’s monumental.

You need something you can depend on to get the job done.

That something is perseverance.

Perseverance isn’t known for it’s ability to romance and enchant. But it’s renowned for getting the job done.

Home renovations, works of art and labors or love can’t be enjoyed unless they are complete.

I started writing again without the fire of inspiration.

It was awful and repetitive and not funny at all.

It took an eternity to complete.

But I kept doing it and people started paying attention again. They started commenting on my blog posts and following me on Facebook. They started buying my courses and hiring my team to design their brands.

And that wasn’t even the best part.

The best part was that writing became a habit. I knew I was going to have to do it every day so I was perpetually on the lookout for new material. I learned to turn the tedium of every day life into stories.

I pulled lessons about biz and brand out of stories that I didn’t even know had it in them. Spilled quiches and new workout routines turned into works of word art that propelled my business.

My own lack of inspiration became a source of inspiration for this post.

I don’t wait around to get inspired anymore and I don’t let my clients use “uninspired” as an excuse for their lack of perseverance.

Rather than patiently awaiting the fire of inspiration, I suggest you start striking some matches.

Laura Diaz is the CEO and Senior Strategist at Kiss Me Creative where they make client love all day long. Her super powers are efficiency, follow through and creativity based on sound logic. She enjoys long sips of coffee and short lines at Starbucks.

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