Shaking things up when you’re lost in your roadmap
“What do customers want, and what will they buy?” is the essential question for every product manager. There are lots of ways to get answers. This article will explore one approach: The Customer Advisory Board. What is it? Why do it? Who should be on it? How do I run it?
A CAB isn’t for every product. Let’s assume you have a product that already has some market adoption. …
No matter what industry you’re in, your business is becoming increasingly digital. Managing your digital service requires key performance indicators (KPIs) that ensure you provide a great experience to your customers.
KPIs are used in business all the time to quantify and track the health of the business. …
Gain credibility — if you write religiously.
I joined the Forbes Business Development Council in 2019, and I have published a handful of articles there. I often get asked by people who are considering joining if it’s worth it. As with most things in life, it depends.
The council is an invite-only club where you can network, publish articles, and get discounts in a marketplace. The main attraction is the articles. In the best case, you can post something new about every five weeks. They provide two rounds of editing and help hone the material.
You might think it’s like becoming a magazine contributor, but it’s more like a blogging platform with a household name on it. I find it valuable. Your experience may be different, and you have to decide for yourself. …
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