Note: I wanted to let you know that this is my last article on Medium, and from now on I’ll be posting only on my personal blog.

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Photo by @noaa on Unsplash

I know, I know, by this point you want “Just Ship It” to be an actual person so you could punch it in the face. As an Indie Maker, that sentence can be super frustrating because it’s tired, it’s cliche, and your response is always “HEY! You don’t understand… it’s not that easy”.

I agree, it’s not easy, but it’s always the right thing to do.

Here’s why.

I started building an app on 01.01.2018. It was New Year’s Eve and we just had the crappiest night ever. Yes, imagine a night so bad that at midnight you decide “you know what, fuck it, I’m gonna work on WEB DEVELOPMENT”. …



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