PinnedKivanc UnalinVentureKeeping up with Novelties of the Human-centric Marketing eraLet’s redefine marketing, not as a science of numbers, but as an art of understanding.Feb 14Feb 14
Kivanc UnalLeveraging Cohort Analysis with Behavioral SegmentsUnderstanding the nuances of customer behavior is essential for businesses aiming to enhance engagement and drive growth. Relying solely on…Oct 14Oct 14
Kivanc UnalThe Erosion of Critical ThinkingThe allure of artificial intelligence is undeniable. With a few clicks, we can generate essays, solve complex equations and draft business…Oct 5Oct 5
Kivanc UnalTime Series Decomposition of Search Trends for Marketing InsightsAs a marketing engineer, you understand that data is the backbone of effective decision-making. While tools like Google Trends and Keyword…Oct 1Oct 1
Kivanc UnalinMarketing EngineeringCracking the Code of Creative Performance - A Deep Dive for Fashion AdvertisersIn the fiercely competitive world of fashion advertising, crafting compelling creatives is just half the battle. Understanding what truly…Apr 3Apr 3
Kivanc UnalinPython in Plain EnglishHarnessing Embeddings and Vector Spaces to Decode Marketing IntentOne of the most significant challenges we face lies in deciphering the intent behind a myriad of consumer search queries. This challenge is…Mar 18Mar 18
Kivanc UnalinVentureGoing Beyond Averages: The Nuances of Ad Creative Effectiveness and Fatigue DetectionUnderstanding ad creative performance has transcended luxury to become a necessity. Metrics such as click-through rates (CTR), engagement…Mar 12Mar 12
Kivanc UnalinPython in Plain EnglishUnveiling Marketing Insights with Feature Importances and SHAP ValuesThe digital marketing landscape is rich with opportunities and challenges alike. With the advent of AI and data analytics, marketers now…Feb 21Feb 21
Kivanc UnalinPython in Plain EnglishUnlocking the Magic of Smart Mind-Powered AI-Powered MarketingThe future of marketing is automated, efficient, and powered by AI/ML — that much is clear. But with platforms orchestrating your ads…Feb 20Feb 20
Kivanc UnalDeğişken Önem Analizi Yöntemiyle Dijital Pazarlama Bütçesi OptimizasyonuDijital pazarlama bütçesi çoğunlukla lineer yöntemlerle ve doğrudan belirli bir süre içerisindeki performans sonuçlarına göre ayrılıyor…Oct 9, 2022Oct 9, 2022
