A Review on Modern Day Analytical Platforms

Analytical Platforms in the modern age include many familiar faces known world round such as Google Analytics, New Relic, and Quantcast. Google Analytics has many ups and downs which can effect the product in drastic ways.

Some of the downs in google analytics include slow dating reporting which can be hard to be manage during certain intervals. Another letdown of Google Analytics includes weird keyword reports which can cause unnecessary spikes in data and hamper analytical results. Lastly, in terms of how google analytics teaches its customers to use the system is also a great letdown as there is no way of knowing how to interpret data unless you have a keen grasp on things (source: http://www.onehourprofessor.com/weaknesses-of-google-analytics/). However, some of the good things about Google Analytics is that it’s a free platform that allows its users great report info and data collection systems. In addition, google analytics is always being updated and as a result is always modern because a big company like Google is managing it.

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Another analytical platform like New Relic also has it pros and cons alike. The cons of new relic are that their interface can be confusing and lead people down the wrong path. Also, another con is that the information they give you is not as extremely precise and well worded as Google Analytics gives you it. However, some of the pros of New Relic are that there are real user loading times which can help speed up the process of collecting information for clients. Also another pro of New Relic is that it allows you to optimize your approach to data collection (source: https://www.aabacosmallbusiness.com/advisor/relic-review-going-above-beyond-analytics-220021889.html). Finally, another modern day analytical platform is Quantcast. Quantcast has up-to date demographics built into it which will help bloggers achieve income by showing advertisers who reads their articles (source: https://www.socialmediaexplorer.com/online-public-relations/how-quantcast-can-help-bloggers-and-public-relations/).

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