Published inAirserveTargeting ads by taxonomyIf you’re like most marketers you’ve been targeting your ads using 3rd party tools and detailed user data. Most likely this data is…Apr 8, 2022Apr 8, 2022
Published inAirserveWhy give away information on your personal preferences in exchange for ads?A trend has been building for several years that provides users with loads of free online content in exchange for displaying ads on the…Mar 20, 2022Mar 20, 2022
Published inAirserveGoogle can’t move Google Analytics data from EU to the USGoogle Analytics, which gathers data legally in the EU provided that website owners anonymize sensitive data was faced with a judgment in…Mar 16, 2022Mar 16, 2022
Published inAirserveSignificant changes to the online ad-industry landscapeA significant ruling in February has entirely changed the advertising landscape in Europe for those who run advertising systems that rely…Mar 16, 2022Mar 16, 2022
Published inOvercast SoftwareHvað gerir vef að góðum vef?Þessari spurningu skaut upp í kollinn á mér þegar ég var að lesa yfir tilnefningar til vefverðlauna SVEF í gærkvöldi. Vissulega flugu…Jan 21, 2017Jan 21, 2017
Published inOvercast SoftwareComing out of stealth modeWhen you work long enough with the same team on multiple ideas, invariably some ideas show more promise than others. Some ideas are a…Oct 24, 2016Oct 24, 2016