Designers and developers can’t make progress if people constantly pull at their attention. It doesn’t matter if support finds a bug or sales needs a new feature. Allocating resources means dedicating resources. Whoever allocates the time and money to build a feature must also protect the team so they can do what was asked. It takes a mandate from above to secure the team’s time and attention. The team is doing this and only this during the cycle.
Running in Circles
Ryan Singer

Focus is one of the most undervalued resources. Splitting a designer or developers time in half, you don’t get 50/50 of their time for each thing, you get something like 40/40, and you keep losing the more you split their focus.

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