Kaiyue KonginMarketing in the Age of DigitalHow Can Chobani Attract Generation Z By Contents Marketing? — More Fun, More Interactive!Have you ever partake in a social media post while surfing on a platform? It is undeniable: sometimes interactive content like this really…Apr 24, 2022Apr 24, 2022
Kaiyue KonginMarketing in the Age of DigitalHow Will Digital Marketing Strategies Change Due To Global Turmoils?Here are some quick questions:Apr 15, 2022Apr 15, 2022
Kaiyue KonginMarketing in the Age of DigitalMarketers, How Can I Help You?“AI Assistant: Hi there, I am your assistant. How can I help you today?”Apr 10, 2022Apr 10, 2022
Kaiyue KonginMarketing in the Age of DigitalHi, This Is Email Marketing!Dear audiences,Apr 2, 2022Apr 2, 2022
Kaiyue KonginMarketing in the Age of DigitalBeyond Dairy Products, What Does Chobani Give Back To The World?“The most important thing Chobani makes is a difference. It’s always been about more than yogurt.” — ChobaniMar 27, 2022Mar 27, 2022
Kaiyue KonginMarketing in the Age of DigitalThe Only Thing A Brand Should Do– Help Ukraine Defend The Land, Stop The War“The article was posted on March 18th, the 23rd day that Russia invaded Ukraine.”Mar 19, 2022Mar 19, 2022
Kaiyue KongLet Your Light Shine–Empower Yourself And Others“The giving of love is an education in itself.” — GT’s Living FoodsMar 2, 2022Mar 2, 2022
Kaiyue KonginMarketing in the Age of DigitalGeneration Z, Don’t Run Away! PacSun Is Hooking You In The Metaverse!Hello Generation Z, hello the MetaverseFeb 26, 2022Feb 26, 2022
Kaiyue KonginMarketing in the Age of DigitalHow About Your Competitor’s Official Website?My team chose Yakult, a non-beverage brand for analysis, which is the world’s leading probiotic beverage created in Japan in 1935…Feb 20, 2022Feb 20, 2022
Kaiyue KongWhat Is My Role In The Marketing World?New three words to describe “ME” — Nimble, Unassuming and Independent.Feb 13, 2022Feb 13, 2022