Kiran KarunakaranSemiconductor Innovation: Enhanced Efficiency through industrial Co-PilotHow a vertical AI copilot can provide value to manufacturingAug 181Aug 181
Kiran KarunakaranStartup Journey — From napkin sketch to term sheetI’ve been working in software for 25 years, and I’ve had the honour of working with a variety of clients and many smart people. Finding…Jul 25, 20221Jul 25, 20221
Kiran KarunakaranCompetitive forces shaping automotive retail.In his seminal work on how competitive forces shape strategy[1], Michael Porter stated that, “ the essence of strategy formulation is…Dec 1, 2019Dec 1, 2019
Kiran KarunakaranDigital Retailing — Make Your Marketing AgileMarketing is responsible for generating as many leads as possible in order for Sales team to sell to more and more customers. Typical rule…Jul 30, 2019Jul 30, 2019
Kiran KarunakaranDigital Retailing — Missing Ingredient In Your Marketing MixAs per the NADA statistics from 2018, total dealership advertising expenditures stand at $4.51 billion . Advertising expense as a…May 17, 2019May 17, 2019
Kiran KarunakaranDigital Retailing — The ABC’sLooking at the digital retailing options, it is very easy to get lost in the cacophony of feature/benefit pitches from the different…Jan 11, 2019Jan 11, 2019
Kiran KarunakaraninDigital RetailingTagrail Digital Retailing PlatformThis post will give a quick introduction on our product offering.Nov 20, 2018Nov 20, 2018
Kiran KarunakaranDigital Retailing — Scripting the customer journey.The path to purchase is often filled with tidbits of interesting information which, if used correctly, can help the Digital Retailing…Nov 12, 2018Nov 12, 2018
Kiran KarunakaranDigital Retailing — Can you predict your customer’s next move?The digital retailing space is getting commoditized with many vendors and many options for the dealership to choose from. Competition in…Sep 30, 2018Sep 30, 2018
Kiran KarunakaranDigital Retailing & In Store Customer JourneyWe are the sum total of our experiences. Those experiences — be it positive or negative — make us the person we are, at any given point in…Jun 18, 2018Jun 18, 2018
