SEPTA: Let’s get there faster together.

A call for crowd-sourced Service Design and Tactical Urbanism

BSL — City Hall Station


My wife and I moved back to Philadelphia at the beginning of the summer.

Wait, it’s a Mastercard too? What?
  • The Market-Frankford Line averages 187,449 riders per day from 69th Street Transportation Center to Frankford Transportation Center
  1. Co-Creative
  2. Sequencing
  3. Evidencing
  4. Holistic


“So is this side East? West? I’m walking already so I guess I’ll find out…”
“What is this sign trying to tell me? Is this a joke? For real tho?”
  1. Riders walk through the wrong tunnels and end up on the wrong platform which is going the opposite direction of where they need to go.
  2. Riders take the wrong exit and come out on the wrong side of the street.

Design Challenge

How might we improve the signage of the SEPTA subway stations so that riders spend less time walking in the wrong directions, have less trouble finding out where they need to go, and feel less like 🤬and more like 😁or even 🤩?


Starting with the most high-traffic subway routes (BSL and MFL) we’ll use empathy, observation, graphic design and create posters in order to improve signage, direct riders to where they need to go and affect the greatest volume of riders.


from the east coast to the east bay and back. product designer @quilhealth.

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