Kris Shanks
Aug 26, 2017 · 4 min read

Capturing Attention in Social Media

Capturing attention in social media entails keeping attention of the audience for long regarding the product or service one wants to market and failure to keep their attention for long enough they may just flip away. It is essential to make a post engage with the customers, particularly if one is trying to market a service or a business. Engaging the readers on the social media that can speak the fans’ interests and that is captivating in a manner can present opportunities for interaction (Ghio, 2017).

One of the challenges for gaining attention in social media is identifying the correct interests of individuals who are employing the social media. Another challenge might be to essentially be successful in pushing customers to take action on the images and information which they observe on the social media (Pandey & Dhasmana, 2016).

Additionally, the social media is that it is full of or filled with some tons of other posts and many of them are trying to attain similar point throughout therefore yours should stick out and catch the attention of your fans. Let me use Face book as an example, the primary reason why most people use it today is for the purpose of entertainment mainly. Several businesses today make use of Face book for marketing, however, they do not recognize that in order for them to attract and gain followers and likes on what they post or their page, they must post things which pulls one in and engage one either by something captivating or by relating to the viewers in a manner which no other person or business is doing (Pandey & Dhasmana, 2016). There are several strategies which one can employ in order to gain the viewer attention in the social media. Some of these strategies include:

Avoiding being boring; you should try to be entertaining or interesting as compared to your rivals in the industry.

Try to avoid default to facebook; consider other social network sites such as instagram, Pinterest, among others; one should be open to these sites.

You should consider visual elements; adding images in what you are marketing may increase conversations.

Maintaining Engagement in Social Media

Securing engagement in social media refers to the capability of reaching out to and to obtain response from a customer or a company or audience. In other words, it is the measure of the public likes, shares, and comments regarding the social media efforts of an online business (Panagiotopoulos, 2012). Securing engagement in social media is important since it ensures strengthening the relationships and trusting in your brand because the audience are already there.

Engagement in social media is regarded as a marketing procedure which guides possible and present consumers to take actions whether it is clicking a link or rather signing up for the trail (Di Gangi & Wasko, 2016). This is tremendously significant because it will convey more possible prospects to your page which may keep coming back.

There are several strategies which are effective in maintaining engagement in social media. Some of them include the following: Being real-when you are real in developing your brand in bits and bytes may help you stand out and create genuine connections with your virtual contacts. Another strategy is to be focused; this aspect begins with your ideal community. You must recognize who they are, how they like interacting and where they show up on the web. Understand where they search for information and then identify the industry as well as functional portals which accept guest posts. Also try to be consistent; consistency creates recognition and memorability (Di Gangi & Wasko, 2016). In order to make consistency occur, make a routine by adding the social media activities to your do-list or calendar. It is important to understand and pay much attention to the active times of your audience. This is when you have to engage more by posting the content during peak periods. Engaging may have various approaches with each social media platform, with one you will have to engage by use of photos, another one with videos, and some with simply attractive wordage to attract audience in. finally, by being responsive to the audience may either make or break you. If one has the viewer that comments on the content, by responding you are engaging with the viewer as a result that they know you are not simply a computer (Di Gangi & Wasko, 2016).

References

Di Gangi, P., & Wasko, M. (2016). Social Media Engagement Theory. Journal Of Organizational And End User Computing, 28(2), 53–73. http://dx.doi.org/10.4018/joeuc.2016040104

Ghio, A. (2017). Investorss Attention and Social Media: Evidence from Innovative SMEs. SSRN Electronic Journal. http://dx.doi.org/10.2139/ssrn.2900525

Panagiotopoulos, P. (2012). Towards unions 2.0: rethinking the audience of social media engagement. New Technology, Work And Employment, 27(3), 178–192. http://dx.doi.org/10.1111/j.1468-005x.2012.00287.x

Pandey, P., & Dhasmana, S. (2016). Corporate Capturing Public Attention through Social Media: A Content Analysis of Facebook Pages of top Indian Companies. IMS Manthan (The Journal Of Innovations), 10(2). http://dx.doi.org/10.18701/imsmanthan.v10i2.11125

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