KlueKlue Named a 2019 Gartner “Cool Vendor”Klue, a leader in competitive intelligence enablement, announced it has been named a Cool Vendor in the Gartner 2019 Cool Vendors in…Jul 17, 2019Jul 17, 2019
KlueTarget Customer Analysis: 8 Steps to Analyzing Who Your Competitors TargetHow much do you know about your competitors’ customers? Beyond the basics of buyer personas, do you understand — in depth — who your…May 30, 2019May 30, 2019
KlueCompetitive Battlecards 101: Objection Handling Sales BattlecardThis article is a part of our Competitive Battlecard 101 series — this week we’re featuring the Objection Handling battlecard. If you…Mar 14, 2019Mar 14, 2019
KlueCompetitive Product Analysis Template: How to Analyze Your Competitors’ ProductsLearn how to how to use a combination of internal and publicly-available information to compare and analyze your competitor’s products …Feb 22, 2019Feb 22, 2019
KlueCompetitive Sales Analysis: A Template for Analyzing your Competitive DealsIt’s time to acknowledge the elephant in the room. Identifying competitors in deals. It’s tough to collect. Unless Sales leadership is…Jan 31, 2019Jan 31, 2019
KlueCompetitive Intelligence Metrics: A Dashboard to Track your KPIsWhen it comes to measuring the ROI of your competitive intelligence content (aka.competitive battlecards) how do you fair? Do you know how…Dec 18, 2018Dec 18, 2018
KlueCompetitive Battlecards 101: Counter FUD Battlecard TemplateOur Competitive Battlecard 101 series is back and this week we are featuring the “Counter FUD” sales battlecard.Nov 28, 2018Nov 28, 2018
KlueCompetitive Battlecards 101: How to Spot a Competitor Battlecard TemplateWe’re in week twelve of our Competitive Battlecard 101 series and this week we’re featuring the “How to Spot a Competitor” Battlecard.Oct 4, 2018Oct 4, 2018
Klue10 Metrics to Measure Your Competitive Intelligence ProgramSo you’ve created some competitive materials for your Sales, Product, and Marketing team. You’ve built some competitive battlecards, sent…Sep 5, 2018Sep 5, 2018
KlueCompetitive Battlecards 101: Landmines to Lay Battlecard TemplateWhen a competitor is brought up in a deal, one of the first things you will want to do is deposition them. A common approach that…Aug 29, 2018Aug 29, 2018