Skype in the Classroom
Skype does a great job storytelling in their advertisements and marketing campaigns. Skype as a company blog where the Skype Team posts story of how people are impacting the world in small ways by using Skype. An inspiring video was posted on October 5th, 2015 called Kansas Students Solve Water Crisis for School in Kenya over Skype. The video is a YouTube video that was published on the company blog and Skype YouTube channel.
The video tells the story of how a middle school in Kansas teamed up with Skype and Microsoft to get connected with an educator in Nairobi, Kenya. Livingstone Kegode connected with a group of teachers at the middle school in Kansas, he informed them that the water pipes in their city and around their school had burst contaminating all their drinking water with sewage water.
The middle school teachers then created lessons based on the drinking water issue in Nairobi. In science class the students learned to create water filters, in social studies the students learned about Nairobi and facts about the drinking water, and in language arts the students read current events happening in Kenya. Once students learned how to create water fillers they contacted LifeStraw, a water filtering company, via emails and Skype. LifeStraw then sent four of their filters to Livingstone Kegode in Kenya to help filter the drinking water in their community.
The video ends with a shot of the middle schools Skyping with the school in Kenya. Then the scene cuts to an image of the Skype logo on a blank screen. The last scene is an image of the Microsoft logo.
Skype created the video. This video clearly shows how using Skype in the classroom can exceedingly beneficial for the students. It is very obvious who the video is promoting, Skype. The people in the video reverence Skype several times, whereas Microsoft was not mentioned once during the video. The Microsoft logo was in the video at the beginning clip and the ending clip. However Microsoft owns Skype so technically Microsoft funded the video.
This is only a segment of the Skype in the classroom campaign. There are many other videos that are very similar to this one that shows American students in classrooms connecting with other schools all over the world. The Skype blogs talk about many different stories of Skype being used in the classroom. It is a great way for Skype to reach a different demographic than the ones that are commonly targeted, while still prompting education.
Skype is the only public program that has done a campaign like this, which makes the videos very interesting. The videos Skype make are appealing to their audience because the videos make the experience look extremely easy and promote a fun way for students to get engaged in their lessons because they are solving real problems that are happening in the world.
The Skype in the Classroom campaign is well liked; people are very supportive of the idea. The campaign was launched in 2009 and the amount of schools that are participating has been growing rapidly. The program gives students the opportunity to explore different cultures while solving real life problems.
The videos are very well done and keeps viewers engaged and captivated in the message or “story” being told. They only tell important information that would be interesting the viewers to watch. Other organizations should take note on how Skype was able to integrate their product without making the video seem like an advertisement. Skype used native advertising in all of the videos they created for the Skype in the Classroom campaign, which is why the campaign was interesting and successful.
Link to Video: