“And in 2016, movies aren’t just made, they’re marketed — aggressively, extensively, and above all, expensively. Bizarre NBA Finals ads don’t come cheap. In fact, folded in with the rest of Sony’s eight-beers-deep-frat-bro aggressive promotional campaign, they run at about $100 million. To simply break even, Ghostbusters would have had to make $300 million. To justify the sequels that Sony was banking on, that the cast has already reportedly signed on for, and fans of the nascent group’s potential and/or Dr. Jillian Holtzmann hoped for, Feig estimated the movie would have had to make half a billion dollars. Half a billion!”
So you just didn’t bother reading the article then?