An abstract mosaic of color
An abstract mosaic of color

At Dreamforce in 2017, Salesforce introduced personalized theming and branding into our product. Customers could add their logo and brand colors to customize their Salesforce organization’s user interfaces. We faced an incredibly tough challenge in developing this feature — how can we express any brand through our product, predictably, automatically, and in a way that would scale beyond Salesforce?

We knew not all customers would have someone on staff with a design eye. We also learned that even if they did, applying holistic color updates to user interfaces can be time-intensive and error-prone, and guaranteeing the color contrast accessibility throughout…

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