Karina Mc EnteeinClear as MudWhat makes a cause campaing successful?Not all marketing campaigns that want to have a social cause tied to it are successful. And we wonder why. Aren’t they trying to do well at…May 3, 2016May 3, 2016
Karina Mc EnteeinClear as MudFrom professional to human: how to do it in social media?I was recently contacted by a former client of mine. She wanted me to take a look at a page she had opened on Facebook. At first, it seemed…Apr 26, 2016Apr 26, 2016
Karina Mc EnteeinClear as MudSocial media in the workplace? Explore it now!The growing and fast updating technology is leading us to inevitable engage in new ways of interaction, not only on a personal but also at…Apr 19, 2016Apr 19, 2016
Karina Mc EnteeinClear as MudHold your clients close and your employees closer: a lesson learned by Applebee’sIn February 2013 Applebee’s suffered a major social media crisis that added up to about 40,000 — largely negative — comments. A pastor had…Apr 12, 2016Apr 12, 2016
Karina Mc EnteeinClear as MudBMW giant baby steps on April Fool’sApril fool’s day, sometimes called All Fools’ Day, is one of the most light-hearted days of the year. Its origins are uncertain. Some see…Apr 5, 2016Apr 5, 2016
Karina Mc EnteeinClear as MudI finally got it: understanding life at MIT and its syndromesWhen I first arrived at MIT, the expression that caught my attention the most was: “studying at MIT is like drinking out from a fire hose”…Mar 8, 2016Mar 8, 2016
Karina Mc EnteeinClear as MudBe careful what you wish for: how your message can be twisted in social media and ruin your brandDigital media has allowed brands to connect with customers and get to know them better than it used to be 10 years ago. However, it seems…Mar 1, 2016Mar 1, 2016
Karina Mc EnteeinClear as MudLifehack: Fashion within reachAs the digital era evolves, so does social media communities and the desire of everyone to connect with the world and stay updated…Feb 23, 2016Feb 23, 2016
Karina Mc EnteeinClear as MudViral posts and then what?As the technological development curve reaches an exponential growth phase, so does the access to information around the world, pretty much…Feb 16, 2016Feb 16, 2016
