Kerby MeyersinEntrepreneurship HandbookThe All-Too-Common Mistake of Missing the Fifth ‘P’ of MarketingWithout a good handle on the problem your business is trying to solve, your product-market fit will suffer.4 min read·Jun 4, 2019----
Kerby MeyersinEntrepreneurship HandbookValidate, Validate, Validate: Confirm the marketplace needs what you’re offering or you’ll struggleA business built around a great idea will quickly fall flat if you haven’t gauged the veracity of your potential customers’ demand.4 min read·May 6, 2019--2--2