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Since March, when the New York State on PAUSE plan was put in place, the museum had been increasingly using digital tools to reach our communities: staff members were making short iPhone videos at home, we were repurposing onsite content for a digital audience, and we were quickly crafting virtual versions of our exhibitions using the random assortment of technology we had at our disposal. …


A couple of weeks ago, we started challenging ourselves to recreate recipes from George Eastman’s camp cookbook. To learn more about this book, and see the first two recipes we tried, check out our previous article: Cooking by the Book: George Eastman’s Camp Cookbook.

Cheese Pudding

This recipe’s name is a little misleading, as it is more of a dip than anything we would associate with a pudding. Molly Tarbell, our editor and publications manager, decided to try out this interesting cheesy dish.

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The recipe requires:

4 oz. bread crumbs

2 tablespoons of grated cheese

a little pepper, salt, and cayenne

2…


Did you know that George Eastman, pioneer of popular photography and founder of Kodak, loved to cook? In 1919, George Eastman created a cookbook that included recipes that he loved. These included some classics like bread pudding and macaroni and cheese, and some we wouldn’t normally see like chipped beef and codfish puffs.

We decided that it would be fun to test out a couple of these recipes to really taste what kind of food George Eastman liked to cook.

Full cookbook available at eastman.org/home.

Eliza’s Bread Pudding

Eliza was Eastman’s cook at home, preparing all his meals for himself as well as his guests when he entertained. It’s no surprise that Eastman has a few of her recipes in his cookbook. This recipe was tested by our director of marketing and engagement, Eliza Kozlowski. …


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Momentum is a tough thing. There’s a tendency that if something seems to be working, we don’t question whether it could be better, or more efficient, or we keep doing it because “that’s what we’ve always done.”

I spent a lot of early January asking questions and looking at data, specifically around audio at the museum.

  • How many people really listened to our audio tour?
  • Did they listen more onsite or offsite?
  • What types of tours do they tend to prefer?
  • Do they make it through the entire tour or just a few stops?

Museums are challenging what type of audio belongs in a gallery. Podcasts are making their way into these spaces. A great example of this is the Guggenheim’s new tour by Roman Mars of 99% Invisible. Listening to this tour made me rethink the types of audio we share and how we do it. I found the tour of the museum riveting, even though I wasn’t physically on site. And it made me wonder, would people prefer to listen to audio tours if they were a 10–15 minute podcast instead of 10 1–2 minute stops? Would they prefer if there was a host that introduced multiple voices rather than the curator or artist? …


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Usually I try to write up my conference experience a few days after the conference, but this year I returned to a heavy workload and teething newborn.

But now, I’m finding myself returning to my notes with a different perspective- not the fresh off the conference high where I feel like I can move digital mountains, but rather a more realistic view determining what I can actual implement with the limited resources and time I have available. I’ve also had a few ideas from the conference that I’ve already been using to shift our strategies and change up our engagement.

Instead of sharing my takeaways, I want to share the things that have still stuck with me a few months later, and the things I still want to pursue. …


Every year, I take some time to think about what I’ve accomplished and what I’d like to accomplish in the next year.

Focus More on Instagram Stories

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Even with my personal social media, I tend to be the type that takes the photo and then shares it hours or even days later when I’ve had a chance to think about what I want to say. This type of approach doesn’t really work well with the Instagram Stories feature, which is meant to share things as they occur in a playful manner.

However, Instagram stories are not going away- they are not a fad. In fact, they are increasing in engagement when the rest of the social media world seem to be decreasing.


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Best swag bag ever!

Last week, I had the pleasure of attending TBEX North America 2018. TBEX is an international conference and networking event for travel bloggers, online travel journalists, new media content creators, travel brands and industry professionals.

So why was I at TBEX? Well, in addition to being a museum professional, I’m a travel blogger! In my free time, I travel around New York’s Finger Lakes Wine Country and write about my experiences. This meant that I got to go to TBEX as both a travel blogger and as a representative of an institution that is looking for travel bloggers. …


When you do social media for a living, your own social media presence becomes a place for experimentation; your own behaviors become a surrogate for understanding the behaviors of others; your own audience becomes a testing ground for new approaches and tools.

Recently, I’ve been thinking a lot about the journey I take as a consumer. I’m in my third trimester of pregnancy, and Instagram has become an increasingly important tool for me in this realm. …


Photographer Gail Albert Halaban’s project Out My Window began as a way for her to connect with her neighbors while living in New York City. Her work captures both the loneliness and the interconnectedness of city living by photographing one window from the other — and creating a connection between neighbors in the process. Photography becomes a method of social engagement.

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Gail Albert Halaban (American, b. 1970). Rue de Douai, Paris-9e, 2013. Inkjet print. © Gail Albert Halaban

In collaboration with Explore Rochester, we want you to share your photographs inspired by Albert Halaban’s, capturing your city from your window.

Begin by getting to know Albert Halaban’s work: visit the exhibition at the Eastman Museum, follow along on the audio tour, and see examples of others’ interpretations on #ExploreRochester.

Then, grab your camera or phone and open your window. If you plan to photograph your neighbors like Albert Halaban, follow her lead and get permission from them. …


For the first time, the Eastman Museum is creating a podcast-style audio tour for an exhibition. This new approach builds on other changes over the last couple years, including a mobile website version launched in 2016, which added images and games; voices of more than a dozen artists in a single tour for A Matter of Memory (2016–17); music playlists created by artists to accompany their exhibitions (Richard Renaldi’s Manhattan Sunday and Nandita Raman’s Cinema Play House); and the addition of video to the web-based version.

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Now, with David Levinthal: War, Myth, Desire, you will hear a range of voices in podcast-style conversation. The audio tour will feature not only artist David Levinthal and curator Lisa Hostetler, but also experts speaking on various exhibition themes, such…

About

Kate Meyers Emery

PhD, Roc native, Digital evangelist. Manager of Digital Engagement at @eastmanmuseum. @SUNYgeneseo @EdinburghUni + @michiganstateu alum. Opinions my own

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