When Leading Innovation, Everything is Sales

An argument for everyone to adopt a Sales mindset and attitude regardless of role

“If you build it, he will come”, the oft quoted line from 1989 movie Field of Dreams (and, as I was reminded yesterday, the bible story of Noah’s Ark!), implies that creating the product, the idea or the opportunity is enough for consumers to find and embrace it. My experience in the areas of both innovation and leadership have taught me that this suggestion is valid only in fiction. The reality is that in every aspect…