PinnedKyle MonsoninCover StoryA brief timeline of Facebook pulling the rug on users, brands, and mediaWhy does our industry have such a short memory when it comes to Meta/Facebook/Instagram?8 min read·Jul 28, 2022----
Kyle MonsoninCover StoryGet the most out of your EOY leftover budgetThe leaves are turning, social media is arguing about PSLs, and marketers are trying to figure out how to spend their remaining budgets.4 min read·Oct 16, 2023--1--1
Kyle MonsoninCover StoryLessons learned after 6 months with our AI internsWhat’s next for the industry’s first non-human interns?5 min read·Jun 6, 2023----
Kyle MonsoninCover StoryCodeword’s POV: Brands Should Act Like CreatorsOur creator approach solves familiar marketing challenges in a fresh, dynamic way.4 min read·May 17, 2023----
Kyle MonsoninCover StorySignal vs Noise: Twitter’s Problem Isn’t a New OneThe loudest social channel decided to lean into the noise.3 min read·Apr 26, 2023----
Kyle MonsoninCover StoryNew and Improved Codeword: Now with Code!New website, new brand positioning, new visual ID, and for the first time, Codeword has in-house developer resources.2 min read·Mar 14, 2023----
Kyle MonsoninCover StoryIntroducing our first AI interns, Aiko and AidenFrom the department of non-human resources, we’re adding a couple model interns to Codeword’s world-class creative team.5 min read·Jan 11, 2023--5--5
Kyle MonsoninCover StoryWhat if there is no “next Twitter”?There shouldn’t be a new place. It’s weird that there ever was one in the first place.3 min read·Dec 13, 2022--1--1
Kyle MonsoninCover StoryBalance Theory and the Power of Celebrity EndorsementsIn an age of brand purpose, why would a brand shack up with artists, comedians, athletes… the most volatile humans on earth?5 min read·Oct 27, 2022----
Kyle MonsoninCover StoryCannes Lions 2022: Revenge of the Nerds?Maybe it’s tech’s turn to take over an advertising festival, instead of the other way around.2 min read·Jun 16, 2022----