Kasey SkalaHow brands can leverage TelegramUnless you have an active interest in cryptocurrency, odds are you likely familiar with Telegram — the go-to community for ICOs and crypto…Feb 22, 2018Feb 22, 2018
Kasey SkalaWhy focusing on cryptocurrencies limits blockchainI don’t like the term cryptocurrency. I think it limits discussion and ignores the wider use-cases available.Feb 20, 2018Feb 20, 2018
Kasey SkalaLess is MoreI’m dusting off a post I wrote five years ago as the concept and idea still remain true in today’s business climate. Today’s consumer is…Feb 15, 2018Feb 15, 2018
Kasey Skala3 Industries Ripe for Blockchain & Why You Should CareDisclaimer: This post is not intended to be used as financial or investment advice, nor should be used as investment recommendations. The…Jan 5, 2018Jan 5, 2018
Kasey SkalaAdidas Laces Up Brilliant New Creative CampaignThe shoe game is a tightly laced business, but it appears Adidas is finally giving tenured leader Nike a run for its money. In September…Dec 29, 2017Dec 29, 2017
Kasey Skala2017 Predictions: Year-End ReviewAs 2017 comes to an end, it’s officially “prediction season” as marketers and publishers put out their 2018 think-pieces. Back in June I…Dec 7, 2017Dec 7, 2017
Kasey Skala2017 Predictions: 6-Month ReviewSnap, Inc. Season — 2017 will go down as the year of Snap, Inc. Spectacles is currently in the midst of arguably the “best” tech launch in…Jun 20, 2017Jun 20, 2017
Kasey SkalaSorry, but you’re not a “tech company” that happens to sell [insert product].It started in 2010–2011 with a rally cry that brands needed to become “media companies/publishers” in order to survive — “Red Bull is now a…May 10, 2017May 10, 2017
Kasey Skala2016 NBA PredictionsIt’s my favorite time of the year — NBA Tip-Off! As always, here’s my annual NBA predictions, which are sure to be widely inaccurate.Oct 27, 2015Oct 27, 2015
Kasey SkalaThe Future is Exhibitionism & VoyeurismLive streaming. It’s not new, but Meerkat sparked our intrigue enough to make it relevant again. There was a collective group orgasm at…Mar 30, 2015Mar 30, 2015