31 Days to Master Facebook Marketing: Day 19 List Building II


Happy Hump Day to you all! If I haven’t told you lately, I am so glad you are here and hope that this series is really helping you with your Facebook Marketing.

If you have questions or comments and don’t want to leave them here on the blog, please don’t hesitate to head on over to our Facebook Group and join the conversation. There you can ask questions and see all the latest posts from this series as well.

Ok, on with our topic for today…a continuation on List Building.

I want to make one thing crystal clear before I get going today, in the 10 years that I have been using Social Media, the importance and value of a list has not changed a bit. And by “list” I mean an email list. And by email list, I mean the contact information of YOUR potential customer.

Although Facebook does it’s best to give users exposure and reach, it is not a good idea to count on it for your long term business strategy. It does not matter how many Facebook “Likes” you have, as Facebook has demonstrated in the last couple of months, they can change the algorithm at any time and this can totally affect your page and who sees it.

Email subscribers, on the other hand, are your real online assets. You have complete control over your email lists and should be targeting them into your sales funnel. So instead of relying completely on Facebook, the smartest approach is to use Facebook to build your email list.

The real question then becomes, how do you create good content on Facebook that will engage the audience to the point that they will actually respond to the “Call to Action” button and sign up? One of those ways, is what we discussed yesterday, and that is with Content that Converts.

Another way is to Give Stuff Away……

I love getting free downloads from other Facebook experts and I love creating free downloads to give away to my audience. It brings out the creativity in me as well as the fact that it meets a need that my audience has. A Lead Magnet or freebie, can be anything from a PDF, link to a video, a coupon, a checklist, an e-book, swipe file, or even some creative images. Whatever it is, it is downloadable, free and a way to get people interested in you and your content which will, in turn, lead them to a potential sale.

So basically a Lead Magnet is a really valuable piece of content that give to your audience, for free, in exchange for their email address. Just think, if you provide stellar information that they can get for free, just think what your paid product or service must be like! That is what they will be thinking every time they download a list, a cheat sheet, or even a how to video that meets a need or solves a problem for them.

For example, let’s say that you are selling protein powder as a meal replacement and you want people to sign up on your email list so you can send them product information and eventually sell them on your product. A great freebie would be to record a video that shows you mixing up shakes in various delicious flavors. Of course, your recipes can be used with any shake powder but you offer them this free information and they will give you their email in order to view it. This gains their trust and eventually moves them into your sales funnel.

Here is another example, perhaps you own a dental office and you want to build your email list beyond your current client base. So you put together a cheat sheet that explains how to whiten and brighten your teeth with common household products (instead of the expensive bleach that they sell). Not only does this build trust with those that are not even clients but sets you apart from other dentists that are continually pushing their products to the public.

The last example I will give you is for someone who might be wanting to build their email list and they have a website or blog. Let’s say it’s all about parenting and you want to grow your list and get more people subscribed to your blog. A great way to get more subscribers is to run a contest. Something like, “Leave a comment telling us what you think the hardest part of parenting is and you will be entered to win xyz”. XYZ could be a product, a gift card, or something you are already selling but you’re going to give it to the winner of the contest. People often will subscribe to be entered to win a cool prize. You could also offer a free download that contains the top 10 things to do with your kids on a rainy, Sunday, afternoon, and in order to download this PDF, they will need to give you their email address.

The list is endless, really, when it comes to incentivizing your audience to sign up. I have included a free downloadable cheat sheet just for you, that includes a bunch of different ideas for lead magnets so click here to download.

Ok, so now you know some great ways to incentivize your audience and you’re all ready to supply them with some great tips or tricks but you’re probably wondering how this all actually works. How do a get someone to give their email address and then provide them with the actual freebie from a technical standpoint?

This is what we are going to discuss tomorrow…..the opt-in page! But one thing I want to leave you with today…..you will need to have some sort of email service provider in order to collect email addresses. This is very important. If you are just starting out, I recommend MailChimp. Their service is totally free up to 2000 subscribers.

I personally use ConvertKit and I love them. They do charge $29 per month up to 1000 subscribers and then it goes to $49 when you go over that. Almost all email service providers offer some sort of affiliate program so if you decide to use ConvertKit with my link above, I will get a small commission. Regardless of who you use to collect email service providers, you should join their affiliate program and have that link somewhere so that your audience can use your link to sign up!

I have found that email service providers, while they all allow you to collect emails, they have different features and it can get frustrating trying to compare them all to each other. I have created a downloadable Cheatsheet that compares the top 8 email service providers. This gives you an at-a-glance overview of which email service provider does what, how much they charge and if they offer a free trial. You can download that Comparison Sheet by clicking this link!

Once you have your email service provider all set up and you are ready to collect the email addresses of your future customers you are ready to offer your Lead Magnets and so tomorrow I am going to show you how this all comes together!

Originally published at Social Media Mom.