Since I got introduced to the amazing world of product design, I understood people don’t really want products, they want solutions to their problems. Every innovation is the result of solving some people problems. Simple problems lead to simple solutions, like using a net to catch a fish. …

Great product teams use experimenting as shields to protect big ideas. In my experience as an entrepreneur and a product designer I always observed the one thing that defined great companies from good companies is the culture of experimentation inside those companies. I got my start with experimentation pretty early…

Beginnings In the summer of 2011, out of a need to address a very real issue in the society Socialblood was born. Not finding blood donors when in need was an important issue in India and millions of citizens suffer from lack of available blood donors. The story of Socialblood started…