Why audio and video content is important for reaching your audience in the future

When I was a kid, I was certain that by now, we’d all be flying cars. Although we’re still bound by streets and highways, technology has come a long way. Elon Musk just got a monkey to control a computer with it’s brain. How strange and cool is that! That is just one example of how tech strives to connect product users and their audience.

We also know that content is king. Business owners, publishers, and bloggers alike have been writing content to reach their…

It was 2017. I was scrolling the social feed, taking in my daily dose of news from friends and being bombarded by sponsored ads. I saw a particular ad that struck my attention. The call to action: “free audiobook with sign up.” The concept of listening to a book was not new to me. There were the CD versions of books you could find in a library or times in school where I had to listen to recorded audio while following along its physical copy. I was intrigued to have the ability to click a button and retrieve an…

The digital age. It’s changed our lives for the better, and hopefully not for the worse. Gone are the days where we have time to sit back, relax, and enjoy a good old fashioned hardcopy book. Just kidding! Technology has improved many aspects of the way we interact with each other and has even transformed the way we interact with local grocery stores. Over the past decade, we’ve all grown accustomed to ordering items online by clicking a button and Amazon delivering to our doorstep on the same day. …

With voice assistants permeating every aspect of our lives voice search is booming. Voice search technology is changing the way people search online and is dominating search engine optimization. You may recall earlier forms of voice technology that helped decrease the time it took to send a standard text message by being able to speak into your phone to craft a text message instead of having to actually type it out.

The tremendous growth in voice search speaks to the opportunity for all businesses. According to comScore, 50% of all searches will be voice searches by 2020. Moreover, Gartner

Kalish Nesbitt

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