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Karen Hallowell
Karen Hallowell

Karen Hallowell

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Highlighted by Karen Hallowell

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From Changing Perceptions with Design by Aaron Otani

The study found that potential donors donated more after receiving the “to-date” message, while regular donors donated more with the “to-go” message, suggesting that different audiences are motivated by different factors. While the potential donor group was more swayed by social proof, regular donors were more persuaded by the appeal to contribute and complete a goal.

Claps from Karen Hallowell

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A Minimalist Lifestyle

Jennifer Taylor Chan

5 Best Websites for Finding Cheap Flights Without A Destination in Mind

Colby Holiday