Best Branded QR Code generators for small to medium business ?
Why is it vital to generate QR codes with your brand as a small to medium business owner?
Brand identity: When a QR code is scanned by your customer, it is very important to point your QR codes to your domain identity via QR code domain URL, your brand logo, etc. Your brand’s reputation, values, and all the other parts of how your brand is displayed across marketing channels are all part of your brand identity. It frequently serves as a company’s “personality,” defining how items or services are advertised and encouraging specific consumer interactions.
Dynamic QR Codes have a short link embedded in them, which can redirect the user to the destination website URL. The QR code can be changed after it has been generated or printed, but the short URL embedded in the code remains the same. This makes QR codes super-efficient and valuable for money since you do not need to print codes again. You can simply reuse the same QR Code and manage destination content without changing the QR Code picture.
A short URL in dynamic code is a permanent QR code link that is visible to the end-user when they scan your QR code before it gets redirected to the destination content. Having this URL to show your brand is very important when it comes to building trust in your brand since this is the first touchpoint when somebody scans your QR code.
Example: showing a random URL of your QR code such as qrcodeurl.random.com/wyswig vs qrcode.yourbrand.com is more reliable and secure since the content you are showing to your end user is pointing to your own domain than a third party.
Another shortcoming of using a third-party domain is that ISP providers often block a certain domain if it is reported by someone which blocks your QR codes as well.
Having your QR Codes point to your domain is much safer and better for the success of your campaign since you do not want your QR Codes to be blocked by an ISP provider because you are using a third-party domain that is blacklisted for whatever reason.
Safety has been a key priority for business owners throughout the world over the last year, and quick response (or QR) codes have made a comeback as a result of this shift. QR codes have never been easier to use, whether for contactless restaurant menus or touch-free transactions. Simply place the code within your camera on most smartphones, and a URL will be generated immediately. The usage of QR Codes as a contactless solution driver was appealing to brand owners and marketers. QR codes are used in a variety of places, from product packaging to replacing conventional barcodes. Most brands have turned to social media as a direct-to-consumer communication channel, which began as a frictionless means to send information to consumers from the physical world to a digital.
Security has been a topic of concern when it comes to using QR codes. A general user scanning a QR code is at risk of opening a malicious URL which can have serious implications. When it comes to the success of QR code campaigns, it is very important to incorporate your brand identity into your QR codes which helps in building trust and helps customers navigate through the rough terrain of un-secure QR codes.
Guidelines to select a QR code generator:
Choosing the QR code generator for your small business is certainly a daunting task when there are hundreds of QR code generators out there claiming free. However, I suggest that you should stay away from so-called free generators to avoid upsell traps.
On the other hand, it is also important to ensure that you are not paying hefty amounts to get some of the fundamental features of a QR code generator such as analytics, using your own domain rather than using a random URL for QR code generation and the ability to use custom logos for QR codes.
Below are the criteria based on which I have put together a list of QR code generators that provide key features that are fundamental to your brand identity:
Number QR code scans limit
QR code design Customization capabilities with no restrictions
Ability to use own custom domain/white label URL for QR codes
Ability to upload rectangular, square or circular brand logo
Ability to download QR codes in vector format for ease of printing
Multi-user/account access so that you allow multiple teams to access QR codes
Full analytics and ability to export analytics data on basic plans with no restrictions
No ads on the basic plan
Pricing/plans for (Basic QR code plan)
Comparison of 5 QR Code Generator to create Branded QR Codes with your Custom Domain and Logo
