LN Grogan — @Knowmads – Medium

LN Grogan — @Knowmads

LN Grogan — @Knowmads

How to become a B2B writer, from someone who didn’t start out as one either

TL;DR: an English (or other) degree alone won’t prepare you to become a B2B writer. But gaining the right skills and experience will.

Jan 16, 2019

How to become a B2B writer, from someone who didn’t start out as one either

Jan 16, 2019

LN Grogan — @Knowmads

Great product, high churn rates? It’s your go-to-market messaging

Don’t throw more even more features into your enterprise SaaS. Preventing high churn rates is something you can do in go-to-market…

Nov 30, 2018

Great product, high churn rates? It’s your go-to-market messaging

Nov 30, 2018

LN Grogan — @Knowmads

Distraction: the enemy of valuable customer conversations

Every piece of content a B2B marketer writes should start with the buyer conversation.

Oct 21, 2018

Distraction: the enemy of valuable customer conversations

Oct 21, 2018

LN Grogan — @Knowmads

Learning Empathy in B2B Marketing

If we’re all in agreement about empathy in B2B marketing, then how come buyers aren’t falling over themselves to buy from us?

Oct 19, 2018

Learning Empathy in B2B Marketing

Oct 19, 2018

LN Grogan — @Knowmads

Send your B2B Buyers a Love Song Today

Use these four B2B content lessons from Top 40 bands, and your message will croon its way into your audience’s hearts.

Feb 14, 2018

Send your B2B Buyers a Love Song Today

Feb 14, 2018

LN Grogan — @Knowmads

Tune your product messaging to strike a chord with buyers

If your product messaging is out of tune, you risk a lot more than a musician’s moment of embarrassment over strumming in the wrong key.

Feb 7, 2018

Tune your product messaging to strike a chord with buyers

Feb 7, 2018

LN Grogan — @Knowmads

Stats and specs: great for fans. Not for B2B tech marketing.

Ah, football season in the US — that time of year when we look to sports to help illustrate the importance of clearly communicating your…

Jan 28, 2018

Stats and specs: great for fans. Not for B2B tech marketing.

Jan 28, 2018

LN Grogan — @Knowmads

LN Grogan — @Knowmads

Go-to-Market Launch/Retention Strategist | Messaging, Positioning, Sales-Aligned Marketing | I help B2Bs communicate value (& stand out from the 85% who don’t)

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