At this point, not even Domino’s recognizes the power of their symbology. In Russia, the pizza purveyor was forced to cut a marketing campaign short after underestimating their customers’ dedication: Having originally promised free pizza for life — actually, 100 free pizzas for the next 100 years — to anyone who got the logo tattooed on their body, they faced a barrage of social media posts from Russians who had done so without a second thought. Realizing their mistake, Domino’s capped the giveaways to 350 participants.
An intensive social media habit can impair the way we store memories, researchers have found. A 2018 study confirmed that participants were less likely to remember objects they photographed than objects they simply observed. This is known as the “photo-taking-impairment effect” and was first identified in 2014.